{"id":19344,"date":"2025-09-22T22:25:29","date_gmt":"2025-09-22T13:25:29","guid":{"rendered":"https:\/\/gorom.org\/2025\/09\/22\/seed-2025-sessao-6%f0%9f%8c%bf\/"},"modified":"2025-09-22T22:34:35","modified_gmt":"2025-09-22T13:34:35","slug":"seed-2025-sessao-6%f0%9f%8c%bf","status":"publish","type":"post","link":"https:\/\/gorom.org\/pt-br\/2025\/09\/22\/seed-2025-sessao-6%f0%9f%8c%bf\/","title":{"rendered":"SEED 2025: Sess\u00e3o 6\ud83c\udf3f"},"content":{"rendered":"\n<p>O tema desta sess\u00e3o girou em torno do marketin<strong>g.<\/strong> O Prof. Santiago Morgantini (Universida<strong>de d<\/strong>e Belgrano, Ar<em>gent<\/em>ina) of<strong>erece<\/strong>u uma e<strong>xplica<\/strong>\u00e7\u00e3o te<strong>\u00f3rica s<\/strong>ob o t\u00edtulo \u201cMarketing: From Strategy to Execution\u201d (Marketing:<strong> da e<\/strong>strat\u00e9gia \u00e0 execu\u00e7\u00e3o), onde apresentou marcos fundamentais como segmenta\u00e7\u00e3o, posicionamento, os 4Ps e estrat\u00e9gias de crescimento.<\/p>\n\n<p>A convidada especial <strong>Sra. Martina Troentle<\/strong> complementou a sess\u00e3o com uma abordagem pr\u00e1tica \ud83d\udca1, <strong>mostra<\/strong>ndo como entender o consumidor atrav\u00e9s de suas necessidades, motiva\u00e7\u00f5es e a cria\u00e7\u00e3o de buyer personas. Sua palestra permitiu que as equipes conectassem a teoria com propostas aplic\u00e1veis aos seus projetos.<\/p>\n\n<p>Por fim, as equipes trabalharam na elabora\u00e7\u00e3o do seu Resumo Executiv<strong>o, que<\/strong> este <strong>ano<\/strong> ser\u00e1 redigido tanto em ingl\u00eas quanto em japon\u00eas \u2014 um passo fundamental para a apresenta\u00e7\u00e3o final em Yamanashi \ud83c\udf38.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"560\" height=\"777\" src=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-4.jpg\" alt=\"\" class=\"wp-image-19317\" style=\"width:263px;height:auto\" srcset=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-4.jpg 560w, https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-4-216x300.jpg 216w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/figure>\n<\/div>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"559\" height=\"778\" data-id=\"19321\" src=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-5.jpg\" alt=\"\" class=\"wp-image-19321\" srcset=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-5.jpg 559w, https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-5-216x300.jpg 216w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"559\" height=\"781\" data-id=\"19325\" src=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-6.jpg\" alt=\"\" class=\"wp-image-19325\" srcset=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-6.jpg 559w, https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-6-215x300.jpg 215w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"783\" data-id=\"19329\" src=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-7.jpg\" alt=\"\" class=\"wp-image-19329\" srcset=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-7.jpg 556w, https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-7-213x300.jpg 213w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>O tema desta sess\u00e3o girou em torno do marketing. O Prof. Santiago Morgantini (Universidade de Belgrano, Argentina) ofereceu uma explica\u00e7\u00e3o te\u00f3rica sob o t\u00edtulo \u201cMarketing: From Strategy to Execution\u201d (Marketing: da estrat\u00e9gia \u00e0 execu\u00e7\u00e3o), onde apresentou marcos fundamentais como segmenta\u00e7\u00e3o, posicionamento, os 4Ps e estrat\u00e9gias de crescimento. A convidada especial Sra. Martina Troentle complementou a sess\u00e3o com uma abordagem pr\u00e1tica \ud83d\udca1, mostrando como entender o consumidor atrav\u00e9s de suas necessidades, motiva\u00e7\u00f5es e a cria\u00e7\u00e3o de buyer personas. Sua palestra permitiu que as equipes conectassem a teoria com propostas aplic\u00e1veis aos seus projetos. Por fim, as equipes trabalharam na elabora\u00e7\u00e3o do seu Resumo Executivo, que este ano ser\u00e1 redigido tanto em [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[124,158],"tags":[159],"class_list":["post-19344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-seed-pt-br","tag-seed-pt-br"],"acf":[],"_links":{"self":[{"href":"https:\/\/gorom.org\/pt-br\/wp-json\/wp\/v2\/posts\/19344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gorom.org\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gorom.org\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gorom.org\/pt-br\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gorom.org\/pt-br\/wp-json\/wp\/v2\/comments?post=19344"}],"version-history":[{"count":3,"href":"https:\/\/gorom.org\/pt-br\/wp-json\/wp\/v2\/posts\/19344\/revisions"}],"predecessor-version":[{"id":19347,"href":"https:\/\/gorom.org\/pt-br\/wp-json\/wp\/v2\/posts\/19344\/revisions\/19347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gorom.org\/pt-br\/wp-json\/wp\/v2\/media\/19320"}],"wp:attachment":[{"href":"https:\/\/gorom.org\/pt-br\/wp-json\/wp\/v2\/media?parent=19344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gorom.org\/pt-br\/wp-json\/wp\/v2\/categories?post=19344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gorom.org\/pt-br\/wp-json\/wp\/v2\/tags?post=19344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}