{"id":19316,"date":"2025-09-22T22:25:29","date_gmt":"2025-09-22T13:25:29","guid":{"rendered":"https:\/\/gorom.org\/?p=19316"},"modified":"2025-09-22T22:34:35","modified_gmt":"2025-09-22T13:34:35","slug":"seed-2025-sesion-6%f0%9f%8c%bf","status":"publish","type":"post","link":"https:\/\/gorom.org\/es\/2025\/09\/22\/seed-2025-sesion-6%f0%9f%8c%bf\/","title":{"rendered":"SEED 2025: Sesi\u00f3n 6\ud83c\udf3f"},"content":{"rendered":"\n<p>La tem\u00e1tica de esta sesi\u00f3n gir\u00f3 en torno al <strong>marketing<\/strong> \ud83d\udcca. El <strong>Prof. Santiago Morgantini (Universidad de Belgrano, Argentina)<\/strong> ofreci\u00f3 una explicaci\u00f3n te\u00f3rica bajo el t\u00edtulo <em>\u201cMarketing: From Strategy to Execution\u201d<\/em>, donde present\u00f3 marcos clave como la <strong>segmentaci\u00f3n<\/strong>, el <strong>posicionamiento<\/strong>, las <strong>4Ps<\/strong> y las <strong>estrategias de crecimiento<\/strong>.<\/p>\n\n\n\n<p>La invitada especial <strong>Ms. Martina Troentle<\/strong> complement\u00f3 la sesi\u00f3n con un enfoque pr\u00e1ctico \ud83d\udca1, mostrando c\u00f3mo entender al consumidor a trav\u00e9s de sus necesidades, motivaciones y la creaci\u00f3n de <strong>buyer personas<\/strong>. Su charla permiti\u00f3 a los equipos conectar la teor\u00eda con propuestas aplicables a sus proyectos.<\/p>\n\n\n\n<p>Finalmente, los equipos trabajaron en la elaboraci\u00f3n de su <strong>Executive Summary<\/strong>, que este a\u00f1o ser\u00e1 redactado tanto en <strong>ingl\u00e9s como en japon\u00e9s<\/strong> \ud83c\uddec\ud83c\udde7\ud83c\uddef\ud83c\uddf5\u2014un paso clave hacia la presentaci\u00f3n final en Yamanashi \ud83c\udf38.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"560\" height=\"777\" src=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-4.jpg\" alt=\"\" class=\"wp-image-19317\" style=\"width:263px;height:auto\" srcset=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-4.jpg 560w, https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-4-216x300.jpg 216w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"559\" height=\"778\" data-id=\"19321\" src=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-5.jpg\" alt=\"\" class=\"wp-image-19321\" srcset=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-5.jpg 559w, https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-5-216x300.jpg 216w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"559\" height=\"781\" data-id=\"19325\" src=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-6.jpg\" alt=\"\" class=\"wp-image-19325\" srcset=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-6.jpg 559w, https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-6-215x300.jpg 215w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"783\" data-id=\"19329\" src=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-7.jpg\" alt=\"\" class=\"wp-image-19329\" srcset=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-7.jpg 556w, https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-7-213x300.jpg 213w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La tem\u00e1tica de esta sesi\u00f3n gir\u00f3 en torno al marketing \ud83d\udcca. El Prof. Santiago Morgantini (Universidad de Belgrano, Argentina) ofreci\u00f3 una explicaci\u00f3n te\u00f3rica bajo el t\u00edtulo \u201cMarketing: From Strategy to Execution\u201d, donde present\u00f3 marcos clave como la segmentaci\u00f3n, el posicionamiento, las 4Ps y las estrategias de crecimiento. La invitada especial Ms. Martina Troentle complement\u00f3 la sesi\u00f3n con un enfoque pr\u00e1ctico \ud83d\udca1, mostrando c\u00f3mo entender al consumidor a trav\u00e9s de sus necesidades, motivaciones y la creaci\u00f3n de buyer personas. Su charla permiti\u00f3 a los equipos conectar la teor\u00eda con propuestas aplicables a sus proyectos. Finalmente, los equipos trabajaron en la elaboraci\u00f3n de su Executive Summary, que este a\u00f1o ser\u00e1 redactado tanto [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,96],"tags":[84],"class_list":["post-19316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-seed-es","tag-seed-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/gorom.org\/es\/wp-json\/wp\/v2\/posts\/19316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gorom.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gorom.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gorom.org\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gorom.org\/es\/wp-json\/wp\/v2\/comments?post=19316"}],"version-history":[{"count":1,"href":"https:\/\/gorom.org\/es\/wp-json\/wp\/v2\/posts\/19316\/revisions"}],"predecessor-version":[{"id":19333,"href":"https:\/\/gorom.org\/es\/wp-json\/wp\/v2\/posts\/19316\/revisions\/19333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gorom.org\/es\/wp-json\/wp\/v2\/media\/19317"}],"wp:attachment":[{"href":"https:\/\/gorom.org\/es\/wp-json\/wp\/v2\/media?parent=19316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gorom.org\/es\/wp-json\/wp\/v2\/categories?post=19316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gorom.org\/es\/wp-json\/wp\/v2\/tags?post=19316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}