{"id":19334,"date":"2025-09-22T22:25:29","date_gmt":"2025-09-22T13:25:29","guid":{"rendered":"https:\/\/gorom.org\/2025\/09\/22\/seed-2025-session-6%f0%9f%8c%bf\/"},"modified":"2025-09-22T22:34:35","modified_gmt":"2025-09-22T13:34:35","slug":"seed-2025-session-6%f0%9f%8c%bf","status":"publish","type":"post","link":"https:\/\/gorom.org\/en\/2025\/09\/22\/seed-2025-session-6%f0%9f%8c%bf\/","title":{"rendered":"SEED 2025: Session 6\ud83c\udf3f"},"content":{"rendered":"\n<p>The theme of this session revolved around marketing. Professor Santiago Morgantini (University of Belgrano, Argentina) offered a theoretical explanation und<strong>er t<\/strong>he title<strong> \u201cM<\/strong>arke<em>tin<\/em>g: Fr<strong>om <\/strong>Strat<strong>egy to<\/strong> <strong>Exe<\/strong>cut<strong>ion<\/strong>,\u201d where he presented key frameworks such as segmentation, positioning, the 4Ps, and growth strategies. <\/p>\n\n<p>The special guest <strong>Ms. Martina Troentle <\/strong> complemented the session with a practical approach, demonstrating how to understand consumers through their needs, motivations, and the creation of buyer personas. His talk enabled teams to connect theory with proposals applicable to their project<strong>s.<\/strong> <\/p>\n\n<p>Finally, the teams worked on preparing their Executive Summary, w<strong>hich<\/strong> this ye<strong>ar will b<\/strong>e written in both English and Japanese \u2014a key step toward the final presentation in Yamanashi \ud83c\udf38.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"560\" height=\"777\" src=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-4.jpg\" alt=\"\" class=\"wp-image-19317\" style=\"width:263px;height:auto\" srcset=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-4.jpg 560w, https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-4-216x300.jpg 216w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/figure>\n<\/div>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"559\" height=\"778\" data-id=\"19321\" src=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-5.jpg\" alt=\"\" class=\"wp-image-19321\" srcset=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-5.jpg 559w, https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-5-216x300.jpg 216w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"559\" height=\"781\" data-id=\"19325\" src=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-6.jpg\" alt=\"\" class=\"wp-image-19325\" srcset=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-6.jpg 559w, https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-6-215x300.jpg 215w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"783\" data-id=\"19329\" src=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-7.jpg\" alt=\"\" class=\"wp-image-19329\" srcset=\"https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-7.jpg 556w, https:\/\/gorom.org\/wp-content\/uploads\/2025\/09\/image-7-213x300.jpg 213w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The theme of this session revolved around marketing. Professor Santiago Morgantini (University of Belgrano, Argentina) offered a theoretical explanation under the title \u201cMarketing: From Strategy to Execution,\u201d where he presented key frameworks such as segmentation, positioning, the 4Ps, and growth strategies. The special guest Ms. Martina Troentle complemented the session with a practical approach, demonstrating how to understand consumers through their needs, motivations, and the creation of buyer personas. His talk enabled teams to connect theory with proposals applicable to their projects. Finally, the teams worked on preparing their Executive Summary, which this year will be written in both English and Japanese \u2014a key step toward the final presentation in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,94],"tags":[76],"class_list":["post-19334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-seed-en","tag-seed-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/gorom.org\/en\/wp-json\/wp\/v2\/posts\/19334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gorom.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gorom.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gorom.org\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gorom.org\/en\/wp-json\/wp\/v2\/comments?post=19334"}],"version-history":[{"count":5,"href":"https:\/\/gorom.org\/en\/wp-json\/wp\/v2\/posts\/19334\/revisions"}],"predecessor-version":[{"id":19339,"href":"https:\/\/gorom.org\/en\/wp-json\/wp\/v2\/posts\/19334\/revisions\/19339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gorom.org\/en\/wp-json\/wp\/v2\/media\/19318"}],"wp:attachment":[{"href":"https:\/\/gorom.org\/en\/wp-json\/wp\/v2\/media?parent=19334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gorom.org\/en\/wp-json\/wp\/v2\/categories?post=19334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gorom.org\/en\/wp-json\/wp\/v2\/tags?post=19334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}